If you have a
website or a blog, you should definitely sign up for Google Adsense. It’s one
of the few programs you can truly ‘set and forget’ – once it’s there you
don’t really need to do much else with it.
But there are ways and means to maximize your income from Google Adsense,
and as you get to know more about it you can start to generate a decent
income from it that will keep rolling in month after month. It’s a true
passive income, which is why so many people are using it.
Most people have heard of Google Adsense, but not everyone understands
exactly how to use it to its best advantage. So we’ll start with how to use
it in its most basic sense and then progress to the more advanced benefits
you can get from the program.
Basically if you have a website or blog you can sign up for a free account
at Google Adsense and start putting contextual ads on your website. What do I
mean by contextual? It means quite simply that the ads which appear on your
site will be relevant to your content. So let’s say for example that your
website is about tropical fish. The Google ads will then be related to
tropical fish in some way. And because of the information that you give to
Google, they will also display adverts that are relevant to your area. So if
you are based in the UK the ads that appear will be relevant to UK buyers; if
your site or business is based in Australia the ads will appeal to Australian
buyers.
All of this is carefully worked out for you in order to attract the maximum
click through possible for your website and your ads. Every time someone
clicks on an ad you will get a few cents into your Adsense account, so it
makes sense that the more attractive and relevant your ads are to your
visitors, the more money you will make.
Let’s have a look at the appearance of your ads now, since this can affect
the amount of click throughs you get. You can choose the color and borders of
your ads to fit right in with the color scheme on your site if you wish, but
it’s worth experimenting with having no borders at all around your adverts
since this makes them blend in with your content more seamlessly and may
encourage more click throughs in a subtle but effective manner.
However well you integrate Google Adsense into your current blog or website
though, there is obviously a limit to the amount of money you can make from
one site. If you get thousands of people visiting your site every day then
you can expect to get a good income from it but many people don’t get this
number of visitors and that’s where you need a separate strategy to try and
up your numbers.
In this case you can go to the advanced level of Adsense income and think
about starting several sites, all based around a different yet popular
subject. You should think of these essentially as being content sites, since
they are often chock full of articles and useful content which is carefully
keyworded to attract plenty of search engine traffic on that particular
subject. The Adsense ads are then placed in the optimum positions to achieve
the best click through (the Adsense pages will give you ideas on where to
position them but it’s worth experimenting to see what works best for you), and
the site goes live for people to find and read through.
You can also insert affiliate links for products into these sites in order
to gain even more income if you wish, but they are often known as Adsense
sites simply because they are set up to attract visitors and click throughs
on a specific subject.